Ubisoft Focus on Free To Play Games

He Stated “The fact that we release 3-4 premium AAA games each
year does not accurately reflect the value creation dynamics of Ubisoft,”
said Frederick Duguet, head of finance and finance at Ubisoft.

Of course, Ubisoft will continue to release 3-4 premium AAA games each
year. However, besides these games, many free-to-play games are also planning
to be implemented.

The company considers the potential of free-to-play games to be
enormous. Stating that these views are not a financial decision, Frederick
Duguet underlined that the company has no intention of raising money with
low-budget games. He also stated that high-quality games are being worked on.

• Ubisoft is working to release games that will be free to play for all
  major series they have, as soon as possible.

• Free-to-play The Division: Heartland was recently announced for
  consoles and PC. The new game set in The Division universe will debut in 2021
  or 2022.

Ubisoft to Put More Weight on Free-to-Play Games

With the Assassin’s Creed and Tom Clancy series, Ubisoft has announced
that it aims to gradually reduce its focus on segment games and focus on free
games instead.

Ubisoft also shared the new roadmap in its earnings report for the 2020
fiscal year announced on Tuesday. The French publisher stated that they will
focus less on AAA games in the upcoming period, and instead aim to switch to a
strategy that focuses on free games.

During the meeting with investors, Ubisoft’s finance manager, Frederick
Duguet, said, “In line with the increasingly diverse evolution of our
high-quality product range, publishing 3-4 premium AAA games a year is no
longer in line with our value creation dynamics. For this reason, we plan to
release new versions for free to play in the premium AAA segment ”.

“We think we have a great opportunity to significantly expand the
audience of our biggest series,” Duguet said, signaling that they could
launch new free games based on popular series such as Assassin’s Creed and Tom
Clancy’s in the coming years.

The free Tom Clancy’s The Division Heartland game, which was announced
recently, seems to be the first fruit of this strategy. The FPS game, aimed at
a gamer similar to Warzone or Apex Legends, will debut in 2021/2022 for
console, cloud, and PC.

Ubisoft also withdrew its multiplayer strategy production Skull and
Bones. The news is that the game, which will be released after April 2022,
maybe completely free.